Revisions to "K" LINE Medium-Term Management Plan

01/02/2010

Revisions to "K" LINE Medium-Term Management Plan

In response to economic upheaval in the business environment surrounding the "K" Line Group following the collapse of Lehman Brothers in the fall of 2008, we have decided to make revisions to our initial medium-term management plan, and to move to business operations based on the newly reformed medium-term management plan entitled "K" LINE Vision 100 KV2010. The newly established "K" LINE Vision 100 KV 2010 adds three new missions to the five existing fundamental tasks of our main "Synergy for All and Sustainable Growth" theme, focusing business operations on profit structure reform.

"KV 2010" Missions

Current Five Missions (to be continued):

1. Activities to promote environmental protection
2. Established safe ship operation and management structure
3. Borderless management through the best and strongest organization
4. Proper allocation of strategic investment and management resources
5. Improvement and strengthening of corporate value and complete risk management


Three New Missions (to be added):

1.      Move into the black and early resumption of dividends
2.      Expansion of stable earnings base and sustainable growth
3.      Improvement and strengthening of financial makeup


"KV 2010" Basic Strategies

1.      Strengthening makeup of containership business
2.      Restructuring business portfolio
             Expansion of dry bulk business and strengthening of car carrier as earnings pillars
             Strategic investment in growth areas
3.      Adaptation to business environment fluctuations and strengthening of financial base
             Screening and control of investments
             Flexible response of fleet organization
             Strengthening of financial base through building up stable earnings and investment control.


For further information, please contact:

Yasunari Sonobe
General Manager, Corporate Planning Group
Kawasaki Kisen Kaisha, Ltd. ("K" LINE)
Tel: +81-3-3595-5594  Fax: +81-3-3595-5175



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